issue : 03. 2003

So advanced multimedia technology and the propensity to consume were joined to make motion picture advertisement and movies show on mobile telephone as theses day's dim square box area elevators were changed into active and cheerful multimedia place.
Hyundai Elevator Co.,Ltd.(CEO Choi Young Mook, http://www.hyundaielevator.co.kr) and Innervisual Co.,Ltd.(CEO Jo sang hyun, http://www.innervisual.co.kr) cooperatively have been propelling 'Cheerful elevator project' and the first product of that is operating on National Computerization Agency (hereunder refer to as NCA) building located in Moo-kyo dong, Seoul.
A person concerned with Hyundai Elevator Co.,Ltd. revealed that internet and local advertisement combined elevator LCD system which was proceeded at the end of last year had been first installed last 20.January in NCA building and commented that with this as beginning, supply of elevator LCD system will be expanded and the motion picture, information and contents it provide will satisfy passenger's demands and do an important role to make high-grade elevator.
In this system, LCD panels installed inside and outside of elevator are connected central server by wire or wireless and provide passenger with essential information and advertisements as real-time, so this can change dim square box area elevators into active and cheerful multimedia place.
The information like News, weather forecast, stocks and store information, bulletins of build, etc can be selectable according to the owner's demands.
In the NCA building, which is the first site of LCD system, there are many international conferences and meetings held, because of this, LCD system provides living information such as various kinds of seminar information, bulletins, living english, wise sayings and head-line news, stocks, exchange rate, weather forecast, newest movies as real-time.
The news and living informations show on elevator LCD system which is inputted and provide by text is different from existing system such respects as connected by wire or wireless and providing texts and motion pictures by professional web companies, and this brought upgrade with providing fast and systematic information.
And if building owner want, it is possible to induce advertisements of stores around it and corporations, also this earn profits just supply place for LCD, briefly speaking, it provide chances to earn profits for owner of buildings, various information in short time for passengers, specific marketing to specified customer for stores around building and business proprietor.
Because of these diverse merits, Hyundai Elevator Co.,Ltd. cooperated Innervisual Co.,Ltd. 5 years contract from the end of last year have been driving forward under the policy that make high-grade elevator through satisfy passenger's demands.
Meanwhile, LCD system can apply, beside newly constructed site, also installed elevator in apartment house, office building, hotel etc. For more information, contact Hyundai Elevator Co.,Ltd., at phone : +82-31-644-4937 or on the internet(www.hyundaielevator.co.kr).
■ By D.S.Park / dspark@liftasia.com